Facebook’s Doppelganger Week Is Viral Groupthink

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When I logged in to Facebook this week, I was greeted with updates from such friends as Mariah Carey, Natalie Portman and Ryan Gosling. Exciting, right? Except that when I clicked through, it was clear that these posts were from my same, lame no-name friends who were simply jumping on the latest Facebook bandwagon. Yes, it is (or was, as these things don’t exactly have strict expiration dates) Celebrity Doppelgänger Week on Facebook, during which people replace their profile picture with the celeb they think looks the most like them.

Think is the operative word here. I love my friends, but trust me — it’s a motley crew that little resembles anyone casting directors would want to put in a feature film. But more disturbing than the creative liberties they took in choosing their twins is that this is just the latest example of how my friends — and hundreds of thousands of people around the world — are susceptible to Facebook groupthink

Full story: Facebook’s Doppelganger Week Is Viral Groupthink – TIME