The pressure is on at the NY Times

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This is put-up-or-shut-up time for the New York Times Co., whose shares dove Wednesday after it reported fourth-quarter earnings.

The newspaper company posted higher-than-expected earnings but the company’s advertising climate remains highly uncertain.

The Times clings to the advertising-is-king business model and is likely praying that the moderate increase in newspapers’ fortunes can continue — at least until the Times implements its paid-content online model early next year.

Full story: The pressure is on at the NY Times – MarketWatch