While Toyota remains mired in embarrassing recalls, dealers gathered here say they are excited about a major marketing push the Japanese automaker has slated for March and noted that the company’s payments to fix recalled cars and trucks will help offset lost sales.
“When we roll out on March 1 … you’re going to see a lot of good programs for the customers to reassure them. I think it’s going to be great,” Kent Newbold, who owns a Toyota dealership near St. Louis, said on the floor of the National Automobile Dealers Association’s annual convention in Orlando.
Full story: Toyota expects to fix more than 70% of recalled cars via Detroit Free Press