The White House is gearing up its communications team to be sharper more aggressive in 2010, the Washington Post reports.
The new strategy is already evident: Biden’s dual appearances on Sunday morning shows this weekend, as well as Obama’s proposal for a televised healthcare summit later this month, are both part of a White House effort to gain control of the media narrative.
According to the Post, the new effort will have four planks.
Full story: White House to kick communications into overdrive to spread message in 2010 – The Hill’s Blog Briefing Room