Here’s some sweet news for ice cream lovers: Ben & Jerry’s yummy ice creams will soon all be fair trade sweetened and flavored.
The popular ice cream company first dipped into the fair trade movement back in 2005, when it started using fair trade coffee, chocolate, and vanilla for some of its flavors – ensuring that the producers of those ingredients got a fairer share of the profits from the ice cream. At that time, Ben & Jerry’s foray into fair trade was met with both joy from eco-ethical ice cream lovers – and skepticism from fair trade activists. Why the negativity? Ben & Jerry’s kept on using conventional sugar instead of fair trade certified sugar in the ice creams awarded the fair trade logo – even though a lot more sugar went into the ice creams than the fair trade certified cocoa, coffee or vanilla.