The hulking Hummer SUV brand looks to be headed for extinction.
General Motors Co. said Wednesday that it was unable to complete a deal to sell its Hummer line to Sichuan Tengzhong Heavy Industrial Machinery Co., a Chinese industrial company.
Now Hummer is expected to follow GM’s Saturn and Pontiac nameplates into oblivion. GM shed those brands as part of its bankruptcy restructuring last year so that it could focus on its more successful Chevrolet, Buick, GMC and Cadillac brands.
GM said it would now begin “the orderly wind-down of the Hummer operations.” The process is expected to take several months, and the automaker said it would consider any “viable” offers for all or part of the brand. GM went through a similar situation with its Swedish Saab division. After first saying it could not find buyers and that it would close the company, GM sold Saab to Dutch sports-car maker Spyker Cars last month.
Full story: GM’s sale of Hummer falls through – LATimes.com