Rambo rifles for weekend hunters

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As heavily armed U.S. troops deployed in the Middle East remain in the news, the military-style semiautomatic rifle has become a hot seller in the civilian market back home. Most major manufacturers have launched new models.

Sturm Ruger (RGR), one of the largest American gunmakers, introduced the SR-556 last May. It retails for about $2,000 and features a flash-suppressor, telescoping stock, pistol grip, and three 30-round magazines. It looks like the weapons that U.S. soldiers use to shoot Taliban insurgents.

“This is the one the younger generation wants,” says Ruger spokesman Ken Jorgensen. “It’s not their dad’s gun or their granddad’s gun.” That’s the sales pitch—and a source of controversy.

Full story: Rambo Rifles for Weekend Hunters – BusinessWeek