Interest in purchasing a Toyota has soared since the beleaguered car giant started offering its first widespread zero-percent APR financing this week, according to traffic data gathered by Edmunds.com, the prominent automotive resource.
Toyota’s financing and lease promotions generated nearly a 40 percent spike in purchase intent by visitors, Edmunds said. “Purchase intent” measures buyer interest based on pricing research, vehicle configuration and other focused steps taken by visitors. Purchase intent has a strong correlation to sales, Edmunds said.
Full story: Edmunds: Buyer Interest in Toyota Soars with O% APR Offers | ecreditdaily.com