India’s unbearable lightness of being

interns Contributor
Font Size:

It is being called “Snow White syndrome” in India, a market where sales of whitening creams are far outstripping those of Coca-Cola and tea.

India also has the world’s second most lucrative marriage industry – the first being neighboring China – that has grown to a whopping $40bn a year spent on weddings, dowries, jewelery etc.

And demand for fair-complexioned brides and grooms to grace these occasions is as high as ever.

Full story: BBC News – India’s unbearable lightness of being