With austerity the national mindset in this economy, anything hip or trendy may seem extravagant.
To the contrary, according to some investment experts, who believe that hip can be a smart investment play.
“People don’t feel flush right now, so they need a reason to buy stuff,” said Marie Driscoll, retail analyst for Standard & Poor's Corp.
The ability to keep up with often-fickle trends is a worthy skill that many companies have failed in trying to master. Those that have done it best often command top dollar for their shares, with a likelihood of continued success that make them worth their premium price.
Full story: Hip stocks: Stocks that resonate with young consumers – chicagotribune.com