Rumor: Apple ‘iAd’ mobile ad platform coming soon?

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While we wait for the launch of Apple’s iPad at the weekend in the US, and late next month in the UK, the company may be working on its next potential money-making venture.According to Media Post, a website providing media, marketing and advertising news, Apple plans to unveil a new mobile advertising platform dubbed “iAd” early next month.”The new ad platform, which will be officially unveiled to Madison Avenue on 7 April, has been described as “revolutionary” and “our next big thing” by Apple chief Steve Jobs, according to executives familiar with the plan,” Media Post reports.The website claims “iAd” is likely to have been built on top of Quattro, a mobile advertising developer acquired by Apple in January 2010 for almost $300 million.

Full story: Rumour: Apple ‘iAd’ mobile ad platform coming soon?- Network World