Breast implant trend slowly deflating

interns Contributor
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Pamela Anderson, take note: The age of enormous, fake breasts is over. At least, according to the London Times, which reports today that, thanks to the fashion pioneering of Victoria Beckham and a recent embrace of natural curves, the days of the boob boom are over.

An assessment of the British plastic surgery market by research group Mintel predicts that breast augmentation and other cosmetic procedures are on a slow but sure decline. Writer Alice Olin vehemently approves the return to the real thing: “Sure, we all found it intriguing when Jordan and her pneumatically enhanced friends were able to simultaneously fall out of nightclubs and their dresses, ” Olin writes.

“[But] their skin-covered mounds summed up the more-is-more years…It was a beauty gimmick of Enron proportions.” Besides, doesn’t Disney’s recent call for models with natural breasts only portend the end of the ridiculous double-D beauty standard?

Full story: Breast implant trend deflates? – Elective Surgery –