There’s no such thing as a free lunch. These days even an ad-supported lunch seems a bit too much to ask, according to new reports that say Hulu is planning a subscription service.
In terms of monthly viewings, Hulu, a joint venture between NBC Universal, Walt Disney, and News Corp., is one of the most popular videos sites in the U.S., trailing only YouTube. After two years, the site has managed to generate more than $100 million in ad revenue. Even with all that success, though, the company is reportedly looking for ways to generate even more money for its owner.