Herbrew University sues GM for using Einstein likeness in ad

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A General Motors marketing effort may have been just a little too smart.

The Hebrew University of Jerusalem, which owns all property rights to Albert Einstein’s name and likeness, is unhappy with an advertisement by the Detroit automaker touting the GMC Terrain.

The offending ad includes a large picture of an underwear model with Einstein’s likeness and a tattoo that reads: “e = mc2”

The four-page advertisement ran in People magazine last fall with a picture of the popular new SUV and headlines that said: “Ideas are sexy too… That’s why we gave it more ideas per square inch.”

Full story: GM sued over use of Einstein in ad | | Detroit Free Press