It won’t be easy for BP to revive its public image in the wake of the Gulf Coast oil spill. The company’s Helios logo, which once represented an abundance of energy, now intimates the nightmare triggered by the rig explosion more than two months ago.
People either affected or simply shocked by the crisis have expressed outrage about what’s happening in the Gulf, and the Gulf of Mexico Greenpeace wants to channel that outrage in a creative manner. The organization is holding a competition to rebrand the company’s logo. Greenpeace has received over 1,000 entries and will use the winning design as part of a campaign against the oil company.
According to a spokesman from Greenpeace UK, via NY Daily News, “The days when BP could hide the ugly reality of its business behind an attractive green sunflower are clearly over.’
Indeed, they are. Now, if necessary, BP can choose from a number of … more expressive logos. While the submissions may not exactly be helpful for the company, they are certainly entertaining. Here are the top 15 entries submitted so far: