For New York City, a fresh push for tourists
Unlike what happens in Las Vegas, the experiences of visitors to New York City should stay with them after they return home. That is the philosophy behind the new advertising campaign from NYC & Company, the city’s tourism marketing agency.
The new advertisements, which will appear on television, in print and on billboards around the country and in Australia, Brazil and Europe, are the latest tools city officials are using to achieve Mayor Michael R. Bloomberg’s goal of drawing 50 million tourists annually by 2013. They are hoping that despite the declining buying power of the euro, tourism will bounce back this year after falling in 2009.