The campaign to bring beer and wine sales to dry areas of Dallas promises to be a low-key affair.
As have other recent referendums that turned dry areas wet, it probably will concentrate on yard signs and mailers instead of a noisy and expensive ad campaign that could alert opponents to the issue.
“It’s a grass-roots effort,” said Gary Huddleston, chairman of the proponents of liquor sales, a group called Progress Dallas.
The group includes major grocery stores and restaurants that are hoping to convince Dallas residents and neighborhood groups that expanded alcohol sales would not disrupt their lives.
Full story: Dallas’ alcohol-sales campaign likely to keep a low profile