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Porn industry to drop Flash in favor of Apple’s favored HTML5 format

interns Contributor

It may seem that Steve Jobs is on a lonely crusade against Adobe’s Flash format with the rest of the industry simply waiting who this battle will turn out. While Adobe is rallying support for Flash, Apple receives support from a rather unexpected ally, the adult film industry. The founder of Digital Playground, one of the porn heavyweights in the U.S., told ConceivablyTech that it will abandon Flash as soon as the desktop browsers fully support HTML 5. We also learned that 3D is just not there yet and that online movie streaming is unlikely to replace Blu-ray discs anytime soon.

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The adult film industry was able to influence and help win format wars in the past. It was the critical factor when VHS won over Beta and it is an open secret that Blu-ray also gained an advantage over HD-DVD because of porn – as the Playstation 3 indirectly promoted sales of high-res adult movies in much greater volumes than the HD DVD. All major adult film studios in the U.S. stopped producing HD DVDs more than three months before Toshiba announced that it would halt the format. There is a good chance that the adult film industry will have a say in the HTML 5-Flash battle as well. While the industry suffers because of the emergence of tube-websites, it is still estimated that the industry rakes in a combined $13 billion in online revenues every year. Porn remains very popular. According to Alexa.com, among the 100 most popular websites in the U.S., seven are porn-related. International estimates claim that roughly 12% of all websites carry pornographic content.

It was a natural thought to ask Ali Joone, founder and director of Digital Playground (DP), one of the leading adult film studios in the U.S. for his thoughts on the format debate. Not surprisingly, while many of us are still trying to figure out which way we should go, Joone has already a clear direction for his company: “HTML 5 is the future,” he said. For Joone, it is a simple matter of exposure why HTML 5 will win over Flash.

Full story: An Unexpected Apple Ally: Porn Industry to Drop Flash | ConceivablyTech