WhitePages.com, an online directory based in Seattle, is launching a website aimed at bargain hunters. Called DealPop.com, it joins a bunch of coupon websites that have sprung up since Chicago-based Groupon.com began promoting daily deals at local shops and restaurants more than a year ago.
Starting July 14, the site will sell discount deals on behalf of small, Seattle-area establishments offering everything from cupcakes to clogs for half off. The plan is to expand DealPop to five additional U.S. cities by year’s end.
“It’s the integration of bricks-and-mortar retail with e-commerce,” said Kevin Nakao, chief operating officer at WhitePages. “We’ve seen large, national brands do that very successfully, but we haven’t found a way to do that with local merchants.”