LONDON (Reuters Life!) – The British Film Institute (BFI) has called on the public to adopt an Alfred Hitchcock movie in a bid to raise the one million pounds ($1.5 million) it needs to restore nine of the master’s works.
A contribution of 5,000 pounds, via the website www.bfi.org/saveafilm, will earn the donor an on-screen credit, while 100,000 pounds is enough to restore an entire picture.
Smaller donations are also welcome, with 25 pounds enough to restore 50 cm of film.
According to the BFI, Hitchcock’s early silent films are in urgent need of attention and are a crucial part of British cultural history.
Its list of nine movies includes “The Lodger: A Story of the London Fog,” which was acclaimed as a masterpiece on its release in 1926.