LeBron James says farewell to his likeable image

Font Size:

If you’re Allstate or Geico, do you run ads in Ohio (and beyond) that take a shot at rival State Farm because the company is among those partnered with basketball star LeBron James? Possible slogan: “Some good neighbor.”

Should Burger King point out that it flame broils its sandwiches while McDonald’s uses that Heat so many felt burned by? Will Pepsi and Gatorade harp on why Coca-Cola and Vitaminwater might now leave a bad taste?

James bid adieu to his likable image as a 25-year-old homegrown hero when he said goodbye to the Cleveland Cavaliers to join the Miami Heat in a live, nationally televised orgy of misjudgments, miscalculations and missed opportunities Thursday.

Full Story: LeBron James says farewell to his likeable image –