Starting a small business in a slow economy is not easy, but it hasn’t stopped entrepreneurs from gambling on new ventures.
To survive, many business owners have slashed prices, made do with fewer employees and worked harder at marketing. Some have tapped savings and cut personal expenses to try to keep their doors open.
Christy Platt, who launched Simply Layered Cake Design in Huntington Beach in February 2009, has struggled with inconsistent sales this year. Searching for new clients, she gave away hundreds of dollars worth of samples at the recent Taste of Huntington Beach. She also spent hours working for free earlier this year as an assistant on two winning teams in TLC’s “Ultimate Cake Off” challenges.
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