Murdoch expresses confidence that paid online business model will succeed

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News Corp chief Rupert Murdoch said Apple would sell more than 40 million iPads by 2012 as he flagged plans to put content on more tablet devices.

Appearing by video at a new media breakfast and panel debate hosted by Media in Sydney this morning, Mr Murdoch said tablet or slate computers were “a perfect platform for our content.”

“We can deliver our content to our readers when, where and how they want it. It’s cheap, convenient and constantly up-to-date,” Mr Murdoch said.

He said News already had “tens of thousands of readers” who had downloaded apps for The Wall Street Journal, The Times of London and The Australian on the iPad, and said subscriber levels for The Times following its recent move to erect a pay wall around its online content were “strong.”

Full story: New online business model will succeed, says Rupert Murdoch | The Australian