Madonna and Demi Moore may be fuelling talk of a growing trend for older women on the prowl for younger men but a study on Wednesday said the phenomenon of the “cougar” is a myth, confined to the world of celebrities.
The study of online dating, by the University of Wales Institute, Cardiff (UWIC), found men and women are still rather traditional when it comes to searching for their ideal partner.
Women generally seek an older and, therefore hopefully, wealthier man, according to the UWIC study.
Men, on the other hand, desire a young and attractive female, and often prefer a much younger partner as they themselves age.
The findings, published in the journal Evolution and Human Behavior, disputes the “cougar” phenomenon popularized in TV shows and movies like “Cougar Town” starring Courteney Cox and “Sex and the City” of women aged over 40 seeking “cubs.”
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