Senate Republicans are outpacing their Democratic colleagues on recruiting and communicating with supporters via Twitter and Facebook, according to a new study released Thursday.
George Washington University School of Business Dean Doug Guthrie and Scott Galloway, professor of marketing at New York University’s Stern School of Business, evaluated and ranked the “Digital IQ” of 100 Senators based on their presence on Facebook, YouTube and Twitter. The study found Republican Senators are increasing their followings and communicating with supporters at a faster pace than Democrats.
“Social media gives voice to people’s preferences and intentions, demonstrating the affinity for candidates and ideas,” said Galloway. “As a forward-looking indicator, social media following may be a crystal ball for what will happen in the voting booth this November, and it’s looking very red.”