A real estate broker sought to bury a negative review that a client posted online after a home buying experience. A banking executive looked to de-emphasize content from Google search results about a convict who shared his name. A woman new to the dating scene wanted to remove some painful references to her online divorce records.
All three were in need of an Internet reputation manager, someone who could help save their online reputation by cleaning up undesirable digital footprints.
They did not need to look far. Such services not only exist, but are becoming increasingly popular with people who seek to hide negative online news stories, bury personal information on networking websites, or simply boost the visibility of their personal profiles.