Apparently, there’s no such thing as a quiet little corner of the world when your name is James Cameron. “Welcome to the wind tunnel,” the 56-year-old filmmaker said as a Santa Monica sea breeze gusted through the French doors of his beachside hotel room on a recent afternoon. A hard-backed “Avatar” poster flew off a tripod stand in the corner and the filmmaker chuckled.
“Look at that, Neytiri just leaps at you the moment you walk in the room.”
Surprise attacks and second winds are fitting imagery these days. “Avatar,” the December release that stands as the highest-grossing film in history and was still showing on 500 screens as recently as mid-April, will return to theaters Friday with nine minutes of additional footage and somewhat uncertain ambitions.
The ubiquitous “Avatar” pulled in $2.4 billion in worldwide box office, which raises the question of who the target audience is for the release of “Avatar: Special Edition” — how can moviegoers miss a film if it never really went away? More than that, “Avatar” now stands as the bestselling Blu-ray ever and in its first three weeks on shelves the film sold a record-breaking 19 million units on DVD and Blu-ray.