You say McDonald’s, I say …
Ever ask a friend to join you at Mickey D’s for lunch? Unless your dining companion lives under a rock, we’re pretty sure he knew you were referring to fast food giant McDonald’s. It seems American consumers have a knack for creating their own “terms of endearment” for the companies they patronize and the products they purchase.
Of course, consumer-given monikers are not always complimentary (Taco Hell, anyone?), but whether positive, negative or neutral, an apt company or product nickname can take on a life of its own. Take for instance Trader Joe’s best-selling Charles Shaw wine. More people know the wine by its nickname (“Two-Buck Chuck”) than they do its actual brand name.
Full story: 10 best company nicknames