NEW YORK (AdAge.com) — The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens.
Three years after initially delivering what is technically known as “orders to file special report” to 44 marketers, the FTC last week began sending subpoenas to 48 companies in order to prepare a follow-up to its 120-page report issued in 2008, “Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation.”
“This is a follow-up to measure the effects that self-regulation has had over the last three years,” said Carol Jennings, spokeswoman for the FTC’s Division of Advertising Practices/Bureau of Consumer Protection. “We are supportive of industry voluntary efforts to limit their marketing to kids and this will see whether more is needed.”
Ms. Jennings said the findings will be made available to the public.
Full story: FTC Subpoenas 48 Food Companies Regarding Marketing to Kids – Advertising Age – News