Ah, August. It’s the month we escape the office, cast off quotidian concerns, recharge our psychic batteries, and – you know what I’m talking about – feel a twinge of guilt.
White-collar workers have an uneasy relationship with holidays. On the one hand, we consider them our due. (And in much of Europe, paid vacations are a right fixed in the law.) On the other hand, we view them as minor betrayals – of our obligations to customers and clients, of our responsibilities to colleagues left behind, even of the values we hold most dear.
That’s why most organisations treat vacations the same reluctant way that parents dole out candy to their children. They dispense a certain number of days each year – but once we’ve reached our allotment, no more sweets for us.
One Silicon Valley company, however, has quietly pioneered an alternative approach. Netflix Inc, is a streaming video and DVD-by-mail service that has amassed 15m subscribers and upended America’s brick-and-mortar video rental business.
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