X-ray images of nude models hit the internet earlier this year and caused a storm of link sharing and comments. The images were packaged as a pinup calendar and its oddly titillating play on nudity had nerds ogling and wondering about the images’ origins. Blogs asked “Are these images racy?,” and even, “Is it porn?” More questions arose: Were those gray-scale protrusions nipple or rib?
The X-Rays were in fact part of the EIZO Medical Pin-up Calendar, a clever marketing tool for a niche company whose product most people didn’t even know existed.
“The calendar has achieved more than we ever thought it would as a promotional initiative,” say Dusseldorf-based design firm Butter and EIZO, who makes the x-ray monitors the calendar was designed to sell, in a joint statement. “The promotional effect of the calendar goes well beyond the people we were trying to reach.”
On the interwebs, the calendar ignited wonder and worry. Had EIZO hired and endangered actual models? “Are you going to lose 20 minutes of your life to this full body scanner?” asked Cool Material. Comment boards filled with speculation on the amount of radiation emitted during a full body scan.
Full story: X-Ray Pinup Girls Are Just Pixels (NSFW?) | Raw File