Consumers offered discounts or or other promotions on a range of consumer goods showed a mental response resembling that of sexual arousal, the researchers found
Having wired up 50 volunteers, the scientists from the University of Westminster monitored their eye movements and emotional responses to the products and graded them on a scale of one to ten.
A high of ten is the equivalent to severe trauma which is rarely seen and could be dangerous. But a score of between five and seven is the kind of excitement a body has to erotic images such as pornography. One Marmite promotion, to get a free audiobook featuring the children’s character Horrid Henry, registered a scored of up to 5.8 among the consumers.
Others including a discount couple for Cravendale milk and a Wallace & Gromit free gift with Kingsmill bread also scored particularly highly among the early results.
Full story: Shopping is ‘like watching porn’ – Telegraph