In the first major change to cigarette packaging in a quarter-century, the Food and Drug Administration said Wednesday it will require graphic warning labels that cover half a package’s front and rear and the top 20% of all cigarette ads.
The labels will feature either drawings or photos illustrating graphically the dangers associated with smoking and will be accompanied by text stating that smoking is addictive or that it kills.
The pictures are not quite as grim as some used in other countries, but regulators hope they will be sufficiently frightening to keep young people from beginning to smoke and to strengthen the will of those who are attempting to quit.
Full story: Cigarette warnings: FDA to require graphic warnings on cigarette packages, ads