The New York Times cultivates an image as the preferred read of the intellectual elite, but at least one of the paper’s higher-ups seems to think its customers aren’t all that bright.
During a panel discussion at the Digital Hollywood New York conference, Gerald Marzorati, the Times’s assistant managing editor for new media and strategic initiatives, explained why the paper’s print business is still robust. “We have north of 800,000 subscribers paying north of $700 a year for home delivery,” Marzorati said. “Of course, they don’t seem to know that.”
Full story: NY Times editor on the ‘beauty’ of readers’ ignorance