US TV network Fox has joined its rivals in blocking Google TV from airing its programmes to viewers.
Fox held out after CBC, ABC and NBC refused to let full shows air on Google’s new platform – where users can view the web and video on home TV’s.
The networks are concerned they will suffer because online advertising is less lucrative than TV commercials.
The Fox move will come as a blow to Google, which needs the backing of the major media companies to thrive.
Google TV was launched at the end of October and is available embedded in a Sony TV and also through a set top box made by Logitech.
Full story: FOX TV joins US networks to block Google TV