It’s either a politically incorrect misstep or a deviously successful public relations ploy.
The twitter sphere is abuzz with the news that this weekend Dublin Zoo is offering free entry to “any type of red-haired child under 16 years of age”.
The free entry is in honour of Orangutan Awareness Week and is part of a range of activities intended to educate people about the threats to the survival of the great apes.
To keep things fair, non-red haired children who dress up as orangutans will also be allowed free entry.
Reactions on the internet’s favourite 140 character echo chamber, Twitter, ranged from incredulity to light-hearted praise.
Full story: Zoo offers red heads and orangutans free entry