After setting a TLC ratings record last week, Sarah Palin’s reality show plummeted for its second episode.
Sarah Palin’s Alaska fell 40% on Sunday night to 3 million viewers.
Not many were in the key adult demo either. Only 885,000 viewers were ages 18-49, dropping 44% from last week.
In fact, the median age of the show is 57 — that’s 15 years older than TLC’s average.