Sears and K-Mart join together to launch movie download service

Laura Donovan Contributor
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Sears and Kmart have teamed up to offer their customers a movie download service called Alphaline Entertainment.

The service uses Sonic’s RoxioNow platform for content delivery, which makes it quite similar to Best Buy’s CinemaNow (which is based on the same platform). The pricing, too, is very similar, as Alphaline Entertainment offers movie rentals for $3.99 and purchases at $19.99 for new releases.

Sonic and Sears plan a multi-phase rollout, which should eventually make the service available from a variety of connected devices.

Full story: Sears and Kmart launch movie download service