Toyota Motor Corp. President Akio Toyoda said Monday that the Japanese automaker needed to add more excitement to the styling of its vehicles.
Speaking to reporters at the North American International Auto Show — his first visit to an American auto show — Toyoda said, “I think cars need to be better looking. We are going to come up with better-looking, nicer cars.”
One way Toyota plans to improve the design of its vehicles is by giving more authority to its design studios in the locations where the vehicles will be sold and produced, he said.
Full story: Toyota’s president says firm’s cars need to be better looking