Donny Deutsch compares Sarah Palin to Snooki

Laura Donovan Contributor
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Television personality Donny Deutsch says former Alaska Gov. Sarah Palin is so popular because she and “Jersey Shore” reality star Nicole “Snooki” Polizzi are one and the same.

During an episode of “Morning Joe” that aired Monday, Deutsch expanded on Palin’s appeal.

“Why the fascination [with Palin]? It’s very simple and I’m not going to be glib here. She is Snooki. It’s the same math,” Deutsch said. “A younger generation they want to watch this character with big hair who’s funny…you never know she’s going to say. It’s no different but for a higher demographic! We watch her she’s interesting looking…Whats she going to say? She’s campy, she’s kitschy, it’s telegenic, its television, its entertainment that’s the fascination, beginning, middle and end of story, she’s Snooki.”

Deutsch agreed that while not all women like Palin, many of them respond well to her attitude of not allowing anyone to shut her up.

“She’s a character, she’s a cartoon character, that’s what television celebrates,” Deutsch said. “I know Willie [Geist] agrees with me. Please don’t leave me hanging.”

“Morning Joe” co-host Willie Geist said Palin is an example of a strong female in the media.

“On the one hand she’s a strong woman in the public eye who has ascended to great heights, but on the other hand, a lot of women don’t like what she says from those heights,” Geist said.

[WATCH: Donny Deutsch talks about Palin and Snooki]