Microsoft has dialed up its competition in the search-engine wars with the introduction of a daily deals facility on Bing.
Microsoft knows daily deals are the hottest meme at the moment, so its announcement is suitably cheeky and aggressively street-hawkeresque (we kid): “Calling all bargain hunters, deal lovers, Groupon groupies and Living Social fanatics! Things just got easier” it trumpets, making no bones about mentioning the biggest name in daily deals right now, Groupon, in order to gin up interest in its service.
Bing Deals hits today on desktop PCs and for mobile smartphones (where it’s possibly most useful) via Bing’s dedicated, simpler, mobile site m.bing.com. It promises to give access to “more than 20,000 unique offers in over 14,000 cities and towns across the U.S.”
Full story: Microsoft hopes daily deals make its cash register go ‘Bing!’