(Fast Company) — Have you ever created a Genius playlist on iTunes or set up a station on Pandora? Just plug in one song, and you instantly hear music that matches your tastes.
Think of Zite, the free personalized iPad magazine that launched today, as the Genius playlist or Pandora of news discovery — but with one noticeable advantage: Zite is smarter, at least for now.
Developed by researchers at the University of British Columbia’s Laboratory for Computational Intelligence, the technology behind Zite can learn your reading habits and personalize content based on your interests.
When first opening the app, Zite will immediately begin personalizing your experience. Link a Twitter account or Google Reader, and Zite will analyze (not simply display) your feeds to create a magazine tailored to your interests. You might get sources you know, you might get content you want from sources you don’t know.