Apple is considering using its North Carolina data center – due to come online before the end of 2011 – for a voice interface and navigation service to take on Google Maps Navigation, according to the latest batch of theories from Bernstein analyst Toni Sacconaghi. Detailed in a recent research note, reports AllThingsD, the service could use technology from early-2010 Apple acquisition Siri together with earlier acquisitions in mapping and public data sets, and potentially use crowd-sourced traffic data to intelligently modify calculated routes.
Full story: Apple voice navigation service could oust Google Maps suggests analyst