The Easter bunny has hopped into the top spot at the weekend box office.
Russell Brand’s family comedy “Hop” opened at No. 1 with $38.1 million, according to studio estimates Sunday.
With Brand providing the voice of the reluctant new Easter bunny, “Hop” jumped well beyond the expectations of industry analysts, who had figured the movie would debut in the $25 million range.
Released by Universal, “Hop” matched the year’s best debut, for “Rango,” the Johnny Depp animated Western which opened a month ago with $38.1 million.