Oprah Winfrey’s syndicated program might air in daytime, but it’s hitting up advertisers for major-league primetime ad rates for its final episode.
The asking price for a 30-second ad on Oprah’s May 25 finale is $1 million, according to Horizon Media researcher Brad Adgate. That’s more than last year’s finales of ABC’s Lost ($900,000) and Fox’s 24 ($650,000), despite Oprah having a smaller audience (about 7 million viewers) than either of those dramas.
Full story: Oprah finale ad rates higher than ‘Lost’ closer | Inside TV | EW.com