The prospect of Donald Trump running for president has sent shivers through at least one highly interested group — and it is not the Democratic Party or political journalists. It is the entertainment division of NBC.
A decision by Mr. Trump to formally declare his intention to seek the Republican nomination could disrupt the network’s plans to broadcast future seasons of his show, “The Apprentice,” because of concerns that other candidates could request equal airtime.
But no one at NBC has done much serious planning about what to do with “The Apprentice,” because of what two executives cited as pervasive doubts that Mr. Trump would actually enter the race.
“This is Donald being Donald,” said one senior executive who would be involved in any decision about how NBC handles the show. The executive, who asked not to be identified to avoid any conflict with Mr. Trump, said “any decision is still weeks away.”