Kate Middleton and Prince William’s upcoming nuptials have gotten more press in the United States than in England, the country where they will actually tie the knot this Friday.
According to a new study conducted by Nielsen, United States news and media outlets have out-published their U.K. counterparts in terms of wedding coverage. Measuring the buzz over different media platforms reveals that while the United Kingdom generates a higher overall level of consumer buzz about the April 29 wedding, the U.S. has a higher share of coverage by traditional media sources.
Since the couple announced their engagement, the media has written extensively on their relationship, wedding details, and ceremony plans. Us Weekly and E! Online have buzz pages on the royal wedding, and everything from Middleton’s gown to her bone thin pre-wedding appearance have garnered high reader traffic. According to Nielsen, however, Prince William is more popular on social media than Middleton.