Tech

Jobs to 2008 MobileMe team: Why the %@&# doesn’t it do that?

Associated Press Contributor

In 2008, MobileMe had some problems out of the gate, and according to a new “Inside Apple” piece that Fortune magazine will publish later this week, that resulted in a sharp reprimand from Apple CEO Steve Jobs, an immediate change in executive leadership for the project, and changes in the team’s membership.

Mr. Jobs reportedly asked the assembled engineers and other MobileMe team members, “Can anyone tell me what MobileMe is supposed to do?” When one of those employees then volunteered a satisfactory answer, Mr. Jobs followed up with, “So why the fuck doesn’t it do that?”

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