A few weeks ago Microsoft bought Skype for over $8 billion. And a lot of people are trying to figure out what they intend to do with this new technology.
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Skype could be Microsoft’s best acquisition ever made. That is if the technology is put in the right hands: small and medium sized businesses. The secret is CRM (customer relationship management).
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But there’s one thing missing in Microsoft’s CRM application, like many of the CRM applications on the market today. And that’s phone integration. Easy integration.
Full story: “How Skype could be Microsoft’s best acquisition ever”