A few weeks ago Microsoft bought Skype for over $8 billion. And a lot of people are trying to figure out what they intend to do with this new technology.
Skype could be Microsoft’s best acquisition ever made. That is if the technology is put in the right hands: small and medium sized businesses. The secret is CRM (customer relationship management).
But there’s one thing missing in Microsoft’s CRM application, like many of the CRM applications on the market today. And that’s phone integration. Easy integration.