Palin doc hits on-demand, PPV, DVD

Michael Mayday Contributor
Font Size:

Victory Film Group, the company behind the Sarah Palin documentary “The Undefeated,” announced that it will be releasing the controversy-sparking film to Video-On-Demand and Pay-Per-View services on September 1, in order to attract a wider audience.

The documentary grossed only $101,000 in its two weekends of screening, according to boxofficemojo.com

Trevor Drinkwater, ARC Entertainment CEO and the distributor of “The Undefeated,” said in a July 24 press release that he has been “inundated with requests” from people wanting to see the film released in their markets. The film will continue to be released on a limited theatrical distribution, he added. The documentary has appeared on movie screens in 14 theaters nationwide.

“The Undefeated” filmmaker Stephen K. Bannon said, “Given the strong audience reaction we have determined there is overwhelming demand for us to get this film out broadly enough to cover the entire nation in September and October.”

Wal-Mart will exclusively carry a special edition DVD containing new scenes. It’s slated for an Oct. 4 release, with the initial shipment containing roughly 250,000 units. A multi-million dollar ad campaign will accompany the DVD and cable releases.